“The Statue of Liberty’s head bounces down 5th Avenue, crushing cars, her patinated face ravaged by claw marks from an unseen creature. Audiences seated for Transformers in 2007 caught sight of this in a short teaser for an untitled movie, unaware of what it was promoting. This was the beginning of Bad Robot’s marketing plan for Cloverfield. It got everyone’s attention and held it, a remarkable feat when nobody had any idea what the film was even about or who was in it. And now JJ Abrams and his cohorts have gone and done it again with 10 Cloverfield Lane.”